Retail is a fresh environment for many professional hair care brands. According to Agnieszka Saintemarie, industry manager, consumer products at Kline, many of them turn to this channel in search for new opportunities to increase sales, when it is difficult to grow within salons. Add innovative offerings from mass market and prestige hair care brands and there are a variety of smoothing and fortifying formulations for Summer 2018. Let’s take a look at some leading launches!